Are you a scientist with a penchant for storytelling? Perhaps your talent for writing is just as swift as your research skills in the lab. FCB Health, a healthcare advertising agency based in the New York City area, is searching for a gifted Copywriter whose love for putting pen to paper is on par with a passion for healthcare. This Copywriter will have the opportunity to develop content directed to healthcare professionals, including writing for digital projects, print materials, slide decks and other promotional pieces.
Team up with some of the best market access professionals in our warm and family-oriented environment. We’re based in New York City area and have offices in the Big Apple, Parsippany, NJ and Yonkers, NY.
If interested, please reach out to Dani.Mardayat@fcb.com Associate Director, Talent Acquisition, FCB Health.
Further intrigued? Read more about the role below…
The Copywriter (CW) is responsible for researching, creating, and writing copy that properly reflects the client’s strategy. Generates unique and innovative materials for Brand; developing text from draft stage through final copy. Through research and review of literature, acts as a drug information specialist. CW reports to a more senior person on the creative staff, usually the Copy Supervisor, and assists that person on larger, more complex projects. Works with Art Director in partnership to generate concepts.
Write in a clear and concise manner while maintaining quality control by adhering to clarity, proper grammar, agency process, client referencing and legal requirements
Creation and Execution
Develop smart, single-minded ideas that are on strategy. Work collaboratively with creative partner. Learn to focus on the idea first, then the execution. Develop copy that is relevant and makes sense with the visual.
Understand marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas appropriate to the client marketing strategy.
Possess working knowledge of product challenges in relation to overall market
Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency
JOB DUTIES & RESPONSIBILITIES
Understands the creative brief and the role it plays in creative development and Client management.
Understands marketing plans, including objectives and strategies and how success will be measured.
Exhibits solid understanding of marketing discipline.
Incorporates client input into ongoing projects.
Contributes innovative ideas appropriate to the clients marketing strategy.
Develops understanding of audience needs (e.g., physicians, patients, sales reps).
Develop medical knowledge in therapeutic areas of primary accounts.
Defends strengths of concepts while remaining open to alternatives and further explorations.
Firm grasp of how jobs move through the agency.
Exhibits strong/active listening skills.
Writes in a clear and concise manner.
Maintains quality control by adhering to agency process, AMA style, client preferred referencing and annotation styles.
Able to present concepts and layouts to senior creative team members.
Organizes and communicates thoughts well.
Exhibits decisive problem solving ability.
Must be able to develop a range of creative executions for each project and effectively collaborate with creative copy teams to ensure the copy supports the concept.
Regularly Works with illustrators, photographers, retouchers, science bureaus, computer design staff, editorial department, audio engineers, film editors, integrated producers, creative technologists, user experience architects, production managers, medical directors, marketing strategists, and account executives to ensure highest quality product within specified deadlines.
Communicate with team members at all times regarding deadlines, revisions, quality control and new work.
Possesses working knowledge of product challenges in relation to overall market.
Works on multiple projects simultaneously and meet with clients.
Works with AD to support creative approaches to communicate the client’s message about the product for both the overall campaign.
Oversees creation of concept roughs for presentation to client.
Provide technical knowledge ensuring timely completion of project.
Solves problems within areas of direct responsibility.
Understands how budgets and schedules are developed.
Demonstrates full understanding of Vantage/billing process and importance of timely recording of hours.
PharmD – new graduates with writing experience are welcome!
Or a bachelor’s degree in Marketing, Advertising, Communications, or Related Field
Internship in Marketing/Advertising, with 1 to 2 years of experience writing in a healthcare advertising setting.
KNOWLEDGE & SKILLS
Word Text Programs
Solid knowledge of word text programs
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time
Ability to work effectively in a team environment to build and foster collaborative environment
Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them
Possesses a creative mind
STATEMENT OF UNDERSTANDING
We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.
In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.
About FCB Health
FCB Health, a NYC-based, award-winning healthcare advertising agency that creates innovative work for consumers, patients, and healthcare professionals, is seeking savvy junior level medical directors, copywriters, strategic planners and account executives with an interest in medical education, managed markets or healthcare advertising. With more than 30 years of experience in the healthcare advertising industry under its belt, FCB Health produces work that is both strategically relevant and creatively compelling. We provide our global roster of clients with multichannel capabilities, including payer strategy and marketing, professional education, scientific services, strategic planning, and media services.
The FCB Health Companies in the NYC area (FCB Health, Hudson Global, ProHealth, Mosaic Managed Markets, Cure, Trio, FCB VIO, Area23, and NeON) are currently recruiting talented and scientifically driven individuals to join our medical education, managed markets and promotional advertising teams